Niue Bee Sanctuary in global media spotlight


o45y6cmvyuv92x2f4fozAl Jazeera, the Qatar based news channel with an audience of an estimated 270 million households has recently filmed a 30 minute documentary on the Niue Bee Sanctuary, which is due to air worldwide in November.

Pacific Islands Trade & Invest (PT&I) New Zealand, which has been involved with the Niue Honey campaign for the past nearly three years was happy to hear news of the documentary story by the international news organisation.

PT&I Trade Manager Teremoana Mato said “we’re pleased to have been a part of the Niue Honey journey in helping develop this social enterprise into a viable exporting business.  Developing an effective PR and communications strategy is vital in reaching mainstream markets and we’re pleased that this documentary is another platform for Niue to place such a wonderful story on the bees but to also feature this small island nation in the middle of the Pacific Ocean as the Global Bee Sanctuary.”

The news of the Niue bee sanctuary captured the attention of many including online channels and media around the world after Niue Honey began a crowd sourced funding campaign from June to August on online crowdfunding website called “Save the Bee: Creating the Global Bee Sanctuary” (

The campaign launched at the same time as the United States announced that it was losing a significant number of beehives and bees to colony collapse disorder or CCD – the unexplained phenomenon where bees abandon their hives and the hive collapses.

Despite the crowdfunding campaign falling short of its financial targets, Niue Honey’s Richard Duncan was extremely pleased with the widespread interest generated by the creation of Niue’s Bee Sanctuary. The ongoing feedback was “very positive” he said. Read more.