Big opportunity for Pacific products to enter NZ


Pacific Trade Invest (PTI) New Zealand’s Path to Market Auckland 2019 in April is set to open opportunities for companies and their products from 16 Pacific Island countries to enter the New Zealand market like never before.

Pacific Island companies with market ready or nearly market ready products will participate in the five-day trade mission from Friday 5 April to Tuesday 9 April 2019.

“We are expecting 40 Pacific Island companies to travel to New Zealand to participate in the event.” says PTI NZ Trade & Investment Commissioner Michael Greenslade.

One day in the programme (Saturday 6 April) is dedicated to an open-to-public trade show at The Cloud on Auckland’s picturesque waterfront. The day’s event, where Pacific products will also be available for purchase, is free for the public to attend.

PTI NZ is inviting Expressions of Interest from companies

wishing to participate in this one-day public event at The Cloud.

PTI NZ will provide display space for participating companies at the one-day event. However, all other expenses will be borne by the participating companies on their own.

Companies interested are requested to email PTI Trade Development Manager Ian Furlong at [email protected] with an expression of interest, a company profile and photos of products and brief descriptions. PTI NZ, in consultation with respective countries’ Economic Development Authorities (EDAs), will make the final decision on participation.

Path to Market Auckland 2019 is part of PTI NZ’s Pacific Islands region-wide programme that builds capability in Pacific Island businesses to export to New Zealand.

The programme is designed to not just introduce the products to the New Zealand consumer market but to also find distributors and retailers for the products and help establish business relationships.

This is the first time that Path to Market Auckland’s trade show is being held as a standalone event outside the ambit of the Pasifika Festival, where it had been held for three previous years (See accompanying

interview with PTI NZ Trade & Investment Commissioner Michael Greenslade).

Potential buyers and distributors from New Zealand, Business Councils and Pacific Island organisations have been invited to actively engage with participating businesses at The Cloud and the buyer meets. Pacific focused organisations will also participate in a range of seminars throughout the event.

Pacific culture, music, performing arts and food will be showcased during the day at The Cloud.

Detailing the companies that would be participating, Mr Furlong said the companies are primarily exporters of retail packaged products and not commodities exporters. These products are market ready or “near market ready” and one representative from each of the companies will attend, he added.

“This is the largest trade mission of its kind from Pacific Island companies to New Zealand. This is the ideal opportunity to find distributors and enter the NZ market,” Mr Furlong said. He said the event will be heavily promoted in the media.

For more information about participation, email PTI NZ Trade Development Manager Ian Furlong at [email protected]